Journalists have new tools (video phones, mobil devices), new ways of reporting (data journalism), and new markets (CrowdNe.ws). The toolbox journalists use will continue to expand.
The way journalists will tell their stories will evolve too: multimedia, interactive, time-based, location-based.
Will all journalists embrace the changes? Nope. Some will and some won’t.
The news audience will have a multitude of choices. Does the model of big media still resonate with the audience or does the audience want more control over their news? Some will want change, and some won’t.
It’s really very exciting to be right in the midst of this change.
But change can be difficult. And because CrowdNe.ws is at the forefront of this evolution of news, I’m very interested how we can remove the obstacles to those changes.
I got a helping hand from the book Switch: How to Change Things, When Change is Hard.
In Switch, Chip and Dan Heath have asked, “Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?”
The primary obstacle, say the Heaths, is a conflict that’s built into our brains. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
For change to happen we need to address the rational mind (the Rider), the emotional mind (the Elephant) and the Path upon which the Rider and Elephant travel.
A good read and good insights from Switch.