How should content be priced? The traditional model is that all content is priced the same: you buy an edition of the Boston Globe and you get a front page story from a journalist embedded in a war zone for the same price as you get for a review of the café around the corner.
Should these two pieces of content be priced the same? If not, which one should be valued and priced higher? The embedded journalist is risking his or her life for that story, while the restaurant reviewer maybe risks indigestion. So the front page piece should be priced higher, right?
Maybe not. What if you, the paying audience, has all the information you want on that particular war, or have other sources, or just have had enough of that story. Your value/price on it may be zero.
But you’ve always wanted to try that café. That restaurant review is valuable to you.
Rather than set a price for content, we at CrowdNews want to derive a price for content. We are exploring and building several models for pricing.
We’re exploring letting journalists set the price for their content; we’re exploring letting the audience set the price; and most interestingly, we’re looking at a dynamic market pricing mechanism, where demand from the buying audience helps to determine the price of content on CrowdNews.