Here’s one of the big questions that we ask ourselves at CrowdNews:
In this online world, how can journalists get paid fairly for their work?
Today, legacy news organizations slash budgets and slash staff as ad revenues dry up. Because of this, the quality and quantity of news has suffered. The audience no longer gets the news they want and need but are fed an overabundance of sports, traffic, and weather. They’ve gotten frustrated and have abandoned traditional news outlets.
Partial solutions to this problem include online versions of main stream media, news aggregation, and blogging. But the paywalls that main stream media erect only supports the institution, not the individual journalists. News aggregators re-post existing content, essentially gathering the news for free, but the journalist, the actual content creator, receives no direct benefit. Bloggers can be isolated creators with limited reputation, no marketplace, and little or no earnings.
So what’s the CrowdNews answer?
Well firstly, we place the creator of the content at our very core. We build an innovative online marketplace that enables a direct connection between the journalist and the audience. This allows the audience to purchase their content directly from the content creator through our marketplace. By directly supporting the journalists they follow, the audience receives the quality news and content they desire, on the topics they care about, at the price they want. This direct funding empowers journalists with a new path for career and financial success.
Everybody wins: the CrowdNews audience gets the news they want and our participating journalists take charge of their own careers.
Part of our series on the CrowdNews Answer.