Starting to visualize the customer experience now because I'm thinking about our first prototypes. I know that I want the interface to embrace the look and feel and functionality of an app rather than a browser, even if we are used within a browser. We're thinking really differently about the journalist/audience relationship, and our interface should be developed with that relationship in mind.
Browsers-centric sites have a fairly rigid set of expectations from the user: Navigation Bar here, footer links there, click this to go there. Mobile apps are creating a different design/function language. I want to embrace and define that thinking.
We're not trying to be a Main Stream Media online. We're a different take on what it means to move content from the journalist's curiousity to the audiences' "aha."